Email Marketing, How To Write An Awesome Newsletter

March 21st, 2016

Email marketing is a useful form of promotion for a small business because it offers a means of reaching customers without cutting too deeply into the budget. If you think that the time has come to start a company newsletter, there are some points that you need to keep in mind before you go ahead with it.

The first rule of email marketing is to make it easy for people to subscribe to your newsletter. You need to provide a signup form wherever it will be most visible to your customers. This could be on your blog, homepage, social network profile, or any other type of web presence you have. Make your subscription form as simple as possible. If it is too long and wordy, you may deter subscribers. One suggestion is to gather together the names of your customers and send them a small gift or a special offer when their birthday rolls around. Let your subscribers know what you are sending them. Provide as much information as you can on the subscriber signup form. If you will be sending out tips, deals, or company updates, let your readers know ahead of time.

To use email marketing to your advantage, you need to be as welcoming as possible. Send all of your subscribers a welcome email and let them know how happy you are that they have decided to subscribe. To thank your readers for being loyal, offer your long-time subscribers exclusive content or special deals.

Create a newsletter that is in sync with the brand that you have. To prevent confusion, your email marketing campaigns need to match your brand’s appearance and feel. Make your content easy to scan for your subscribers. If you make your words more visually appealing, you will keep your subscribers interested in what you have to say. Break up the content by using short paragraphs and subheadings in bold font. Including images is also a good idea because it makes it easier for readers to scan the content and it encourages them to keep reading.

Include a teaser or synopsis at the beginning of your newsletter to let your readers know what is in store for them. You should also make sure that your subject line gets your point across in a clear and concise manner. Most of all, be engaging and do not spam your customers’ mailboxes. People will not read newsletters that are not entertaining or informative.

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Ethics In Network Marketing – Why It Was Important To Write About It

March 10th, 2016

After more than twenty years in the corporate world, ten of which included owning my own network marketing business, I felt it was necessary to really outline what ethics is, and what our role as network marketers needs to be. The following is the reason why I wrote a book about ethics in network marketing.

After leaving the corporate world and focusing on network marketing on a full time basis, one thing was crystal clear: people are people no matter what business they happen to choose to be in.

I personally have an extreme passion for the world of network marketing, and even though in some cases our industry has been given a black mark, as network marketers I feel we have not only a huge responsibility, but also a massive opportunity.

What is Our Responsibility?

Our responsibility as network marketers is to build leaders in the global communities using an ethical base that is consistent, and that treats others as we would like to be treated ourselves – and perhaps even better.

What is Our Opportunity?

Our opportunity is to build leaders using this ethical base, and have these leaders build millions of more leaders around the world, all using that same ethical base. Hopefully the end result will be not only a significant cleansing of the network marketing industry’s image, but will also leave the world a much better place.

“Let me give you the definition of ethics: it is good to maintain life and to further life. It is bad to damage and destroy life. And this ethics, profound and universal, has the significance of a religion. It is religion.” – Albert Schweitzer

During my time within the network marketing industry, I have been positively influenced by hundreds of professional network marketers. I also have met too many people within the industry who are the definition of why network marketing as an industry is shunned by the masses.

In life we get to choose who our mentors are, and I’ve had the pleasure of meeting several key people who I’ve been able to mentor with, a few of whom I would consider giants on this planet.

One of these giants is John Maxwell – an expert not only in leadership, but also in ethics.

“There is no such thing as business ethics – there is only ethics. People try to use one set of ethics for their professional life, another for their spiritual life, and still another at home with their family. That gets them into trouble. Ethics is ethics. If you desire to be ethical, you live by one standard across the board.” – John C. Maxwell

In society today, we have a moral and ethical challenge like no other time in history. All you have to do is open a newspaper or switch on CNN and the corruption and moral downfall of our business leaders is front page news each and every day.

This problem also exists in Network Marketing because the industry is full of people. This problem does have a solution, if one looks close enough. If you are going to be a network marketer, make sure you are one that acts responsible.

It is my hope that this work touches millions of network marketers around the world. However, I’ll consider it a personal and professional success if I can convert one “non-responsible” network marketer into a responsible network marketer.

See You on the Beaches of the World,

Kevin McNabb

“The Responsible Network Marketer”

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Best Ways To Generate Revenue From Email Marketing

February 13th, 2016

Email marketing has the immense capability to generate revenue in leaps and bounds; the excellent thing is that email marketing can be integrated into any form of internet marketing. Just like any good internet marketing, email marketing comes with these in-built features:

It is possible to track everything
You can define the ROI
With better implementation, any other medium would be kicked out of service.
For email marketing, the fact that ROI kicks the butt of other online marketing medium is better news.
Looking to grow ROI and revenue from your email campaigns? Have a look at these highly effective steps you need to follow:

Get your landing page optimized. Dont be satisfied until you attain 30% conversion rate for your landing page.
Also, your click-through rate as well as calls to action for conversions should be optimized. You should endeavor to ascertain the conversions percentage generated by featuring an an image-link in your email campaigns for every call to action. Subsequently, place them in the topmost click-through rate locations and get familiar with the phrase as well as layout that generate the real thing.
Take steps to grow the email database leads. An excellent way is to generate leads from every touch point that you have with potential clients and existing clients. Also, engage in vigorous search engine optimization, online PR, pay-per-click as well as social media campaigns; the whole essence is to ensure that you generate revenue on every lead; in addition, you will get future marketing email addresses.
Meet your subscribers need in all possible ways use mobile email messaging. Your email messages should feature particular capabilities to offer a mobile email message to a recipient, including a mobile landing page. However, it all depends on whether they are using desktop application or mobile device.
Incorporate social media. In a situation where a very loyal product following accompanies your products, the exceptionality of your product will be sufficient for your mobile messages to spread across social networks such as Facebook. Otherwise, ensure that the content of your message is remarkable so that it can benefit your audience. Alternatively, you can make the message very entertaining, so that people would be quick and excited to share the message. As soon as you are done, go ahead and make Share and Like calls to action as part of your email. Subsequently, you ought to get revenue from social networks as well.
Incorporate SMS. The read rate of SMS is almost 100 percent. The good part is that the spam part of SMS is just 5 percent. So, send only valuable info occasionally, this way, you will achieve huge reach and substantial response from the recipient of your message.

If you adhere to these steps, you will have a rapidly growing substantial revenue from email marketing.

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Linked In Basic Marketing Blunders

February 12th, 2016

Like me, have you received email invitations like these?

> I’m using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.
>
> Basic membership is free, and it takes less than a minute to sign up and join my network.

I’ve received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and offended that I did not leap to take advantage of this invitation.

Let’s look at the problems in this invitation from a marketing point of view.

* Almost all of the invitations I received were from people whose names I did not recognize. Why would I want to be part of their network? The invitation doesn’t say who they are, who they have access to and how I would benefit from their network.

* What is Linked In, how does it work and what are the benefits of using it? No one has yet explained this clearly in their invitation. You cannot expect that someone receiving this invitation understands what you’re asking them to join or how it would be advantageous to them. It would be helpful to have a paragraph or two describing how it works and citing a specific result the person behind the invitation enjoyed from membership. It may be that people assume that since “basic membership is free,” the typical recipient of this invitation will go ahead and join. But even if it doesn’t cost money, joining would take time. You still need to “sell” people on taking a free action, especially with respect to an activity or organization that may be unfamiliar to them.

* No one took the time to head off possible misunderstandings or objections to this membership. As a non-member of Linked In, I am concerned that joining would open me up to a lot of email and phone calls in which I would have no interest and that would waste my time. Again, you can’t assume that something free is thereby enticing; you need to imagine why someone might have doubts or dismiss the idea and address those objections.

* Using a canned invitation that is almost exactly the same as everyone else’s doesn’t make a good impression. Even if the text provided by Linked In were effective, which it’s not, you’d want to give it your personal stamp.

Other than being irritated that they are apparently encouraging people to send invitations that make little sense, I have nothing against Linked In. Perhaps it’s a useful organization. My point is that its members need to use common sense and fundamental marketing principles to encourage busy, skeptical people to give it a chance.

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Improved Marketing By Using Social Sites

February 11th, 2016

Twitter, Facebook, YouTube changes, with the help of a Tutorial, how small and medium sized companies can gain followings in tens of thousands and get sales to go up and up.

The company realized that even with a skilled team of Internet Marketing consultants, the new marketing media emerging from Twitter, Facebook, Youtube and other sites, made it necessary, that also they themselves learned it all, again.

The company therefore decided to locate the planet’s ten finest specialists in Social Media Marketing.

After hearing many mind-blowing success stories, they decided on establishing a close cooperation with someone who really knew about social media marketing and had a large following.

The person selected was Mr. Reinhard Muller. Born in Scandinavia, with a prestigious career in advertising, Reinhard moved some year ago to the South of France, specialising in Internet Marketing. Then Social Media Marketing started to take off – and Reinhard saw the ‘possibilities’ and became passionate about this new media, making himself and his team into one of the world’s top specialist operating on Twitter, MyFace and Youtube.

Reinhard Muller created a program which brings any person, unsure about Social Media, to understand this new marketing media and be able to use Social Media commercially, promoting their own business. It can be operated in limited geographical areas.

Social Media Marketing is used by start-up and established companies, manufacturing units, artists, local suppliers, restaurants, authors, dentists, printers, publishers, hotels, caterers, delicatessens, supermarkets, sports-clubs, health clubs, estate agents, photographers, retail shops, hairdressers etc.

Companies uses Social Media Marketing primary – a recent poll made clear – to interact in a new way with customers – one to one – to drive the most motivated traffic to their website and stop damaging complaints or disputes with their customers, which nowadays due to the power of Social sites can spread like a wild-fire.

There is no marketing cost when using Social Media Marketing, which is why it has become so popular, but an investment in 2 x 15 minutes daily is vital.

These are many large companies using Social Media Marketing on a daily basis: Amazon, Dell, Motorola, Starbucks, Urban Outfitters, ComCast, Vodafone, Quantas, Virgin, Ford, Samsung, Kodak and so it goes on.

One can learn to administer the time working on Social Media by promoting the right person inside the company. How to improve the company’s reputation and increase brand awareness, building a huge and growing following in thousands and ten thousands on Twitter, Facebook,Youtube and other Social sites.

Here are four examples from well-known organizations.

The wizardly world of Harry Potter. Cindy Gordon, vice president of new media partnership at Universal Orlando Resort together with her counterpart at Warner Bros, realizing that millions of people are passionate about all things Harry Potter, pinpointed seven people at the top of various Harry Potter fan sites and invited them to participate in a top-secret Webcast. And those seven people told tens of thousands. It is estimated that by the power of word-of-mouse, 350 million people round the world heard the news. No expensive marketing.

Dell computers. The goal was to bring back the connection with the consumer in an innovative way and sell more products. The budget was zero. Social Media Marketing was introduced. Contacts with clients were started. Questions were answered right away. It all was suddenly very live and active on a 24-hour basis. Mark Jarvis, Dell Computers CMO, estimate the initiative created half million turnover and loads of good will for the well-known brand.

Zappos shoes. Founded in 1999, selling nothing the first year. Now projecting a billion dollars in turnover for 2009. The company’s impressive reputation for service has been build up by word of mouth and recommendation via Social Marketing. Without Social Media Marketing this would not have been possible. Zappos even train their employees on the effective use of Social Media. Four hundred employees now use Twitter. The company CEP uses Twitter for everyday business. To sell shoes the staff talk with customers and invite them and their friends to ‘happy hours’ organised by the company.

Club Med. The Club decided to send a good blogger on an all expenses paid holiday to Chamonix, to describe the experience exactly as it was on Twitter and place photos via TwitterR. Her messages were taken up by many blogs and then spread between like-minded people. The cost of sending someone on holiday became out of proportion to the enormous buzz created round the Club Med at Chamonix followed by long term bookings.

Barack Obama Presidential Campaign Manager David Meerman Scott used Social Media Marketing and sound principles when running the Presidential Internet Campaign.

The financial crises and now a few Green Shoots appearing, has made Social Media Marketing the marketing tool of the time, which more and more companies turn to. The no cost, being fast – and the enormous audience has made it to, what thousands of start-ups, small and medium sized companies are concidering just now.

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